Victor Rojas, owner of Magic Scissors Hair Design, uses his store to reach out to those less fortunate. The store, located at…
By Tommy Hallissey
Amidst the hair clippings and faint smell of perfume is a man with a love for hairdressing and a penchant for charity work.
Victor Rojas, owner of Magic Scissors Hair Design, uses his store to reach out to those less fortunate. The store, located at 185-22 Horace Harding Expressway in Fresh Meadows, offers Madison Avenue style at reasonable prices.
All of the marketing materials for the store are done by the handicapped through the Handicapped Sales Workshop in Florida. T-shirts, key chains, pens and other supplies with the Magic Scissors logo are made by the handicapped and then shipped up to Magic Scissors. “It gives them an opportunity to function like ordinary human beings,” said Rojas.
Rojas also works with Teen Challenge International of 444 Clinton Ave. in Brooklyn, which provides in-patient services to kids suffering from drug and alcohol addiction. They work on building spirituality and moral principles in youth. Rojas pledges a free day of beauty for each teen who completes the 16-month program.
“We support them by building self-esteem by giving them the opportunity to come here and look wonderful, so they feel wonderful about themselves,” said Rojas. “The reason I do this is that I love this country, and I hate what’s happening to our youth.”
Magic Scissors also lends its expertise to members of Youth Explosion run out of Christ Tabernacle Church on 64 Myrtle Avenue. Youth Explosion gathers 200 kids on a Friday night to listen to positive alternative music and to learn to worship the Lord. Rojas’ children find kids less fortunate and offer them a free day of beauty.
The store, which opened 13 years ago, is a family owned and operated business by Victor and his wife Georgianna. Magic Scissors specializes in hair cutting, styling, coloring, highlights, nails, pedicure, waxing and makeup. Services are available for both, men and women.
“Through the years we have experienced and learned so much about what it really takes to give a person the care, love and attention that they need,” said Rojas. “People really want to be treated with sincerity and caring towards what they want to feel and look like.” In four to six months Magic Scissors will offer facials and massages.
On certain holidays, such as Mother’s Day and Valentine’s Day, Rojas brings turns the salon into a party with live entertainment and gifts for the customers. On Mother’s Day every customer gets a flower. “That’s very unique — most salons don’t do what we do,” said Rojas.
Tonya Rojas, part-owner of Magic Scissors, went to beauty school at the age of 14 and has been cutting hair ever since. She started her career at her aunt’s salon, called Alissia on Madison Avenue. Then, 13 years ago she got pregnant and decided to move to Queens. “We felt it was important to commit ourselves to the family we were going to have,” said Victor Rojas.
Now all these years later, the Rojas’ daughter Georgianna works in the store as well. The family business is passed on one more generation.
Reach reporter Tommy Hallissey by e-mail at news@timesledger.com or by phone at 718-229-0300, Ext. 155.
