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The MTA is campaigning in subway trains, in five languages and even on MetroCards. The message: “Stay Away from the Platform Edge.”
Transit officials said 146 people were struck by subway trains and 47 of them died last year after either falling or reaching tracks intentionally.
“Venturing onto the subway tracks is the most dangerous thing a customer can do so this is an issue we take extremely seriously,”said Cheryl Kennedy, vice president of System Safety for New York City Transit. “We have created and are posting visible reminders of the hazards of either standing too close to the platform edge or descending to the tracks to retrieve a dropped item.”
Word is being spread by subway car cards, backs of MetroCards, subway station posters, brochures in English, Spanish, Chinese, Korean and Russian, “On the Go” Travel Station digital signs, digital subway car signs, station announcements, train announcements, Facebook and Twitter social media messaging.
©2012 Community Newspaper Group
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